Our 1947 - Never T-shirt collection took inspiration from our founder Louie Simmons, one of the most influential strength and conditioning coaches ever. 

Louie had many iconic tattoos, but the one that stood out the most was a gravestone that had the following text etched into it:

'Louie Simmons 

Born: 1947

Died: Never'

He knew that Westside Barbell, its culture, education, and the system of training that put many influential coaches and athletes on the map would never die. Louie's methods live on through the legacy and instruction he left behind for those closest to him to preach. 

The Logo:

The logo is designed around Louie's hand, making the Westside Barbell twisted fingers W sign. If you look closely, the hand palm illustration depicts his initials L and S. Below is the date that never expires. 1947-Never is an expression stating Westside and Louie will live forever through its teachings and followers. 

Fit:

• Casual
• Between sizes? Move up a size for a loose fit or move down a size for an athletic fit

Details:

• 60% Cotton
• 40% Polyester 
• T-shirt Color = Black
• Print Color = White

Features:

• 1947 - Logo on front left chest
• Original Nitro Rear logo on the back